Commonly, 30% of people living in 1st and 2nd tier cities buy organically produced foodstuff. Chinese households with small children also choose to buy organic or green food items. Significant and middle-cash flow households tend to be more willing to spend their income on organic and natural food stuff. https://www.madjor.com/insight-article/qualities-to-expect-from-a-top-branding-agency-in-china