What I mean by prioritizing minimal-hanging fruit is usually to prioritize keywords that you've got a probability of ranking for determined by your website’s authority. In February 2011, Google announced the Panda update, which penalizes websites that contains content duplicated from other websites and sources. Historically websites have copied content https://off-pageseo85172.webbuzzfeed.com/28689725/the-best-side-of-popular-keywords