Reasonably sweet and cinnamony. Airy texture; sticks to tooth. Made out of milk proteins and tapioca starch. Sweetened with monk fruit and allulose. My favored to date is 1 mashed banana, topped with fresh blueberries, and coconut milk. I reduced the milk to 1 / 4 cup, superior even now https://www.brandflakesforbreakfast.com